The challenge was to provide an intensive experience to the Renault team by immersing them into the consumers daily life in order to come up with insights to lead the design process.
Insights from this project (2012) have been used to design Renaults’ cars for emerging markets of 2018. The KWID’s design strategy symbolises dynamic performance, robust strength and a taste for adventure. Its SUV-inspired stance offers a high driving position and greater visibility, making it ideal for zipping around in urban traffic or roaring down the open highway.